The Timeless Appeal of Moorcroft Pottery
- St. Jacobs Market
- Feb 19
- 2 min read
Many antique markets feature an array of art pottery in various colours, shapes, and designs. Among the most recognizable and highly sought-after forms is Moorcroft Pottery, which has remained a symbol of fine craftsmanship and artistic excellence for over a century.
What Is Moorcroft Pottery?
Moorcroft Pottery is best known for its Art Nouveau-influenced Florian Ware, which is entirely hand-painted. One of its most distinct features is the use of the trailed slip technique—applying liquid clay (known as slip) to the surface of the pottery to create a raised design. This technique became a hallmark of Moorcroft’s work, seen in products ranging from display plates and vases to pin dishes, lamp bases, and jars of various sizes. Due to its luxurious appeal, Moorcroft’s pottery is as much a functional item as a work of art.
A Glimpse Into History
The story of Moorcroft Pottery began in 1897 when William Moorcroft, a graduate of the Royal College of Art in London, started designing pottery while working at Macintyre & Co. His creations quickly gained attention, and they were soon featured in prestigious stores such as Liberty of London, Harrods, and Tiffany & Co. in New York. In 1928, Moorcroft’s work earned him numerous awards, including a royal warrant from Queen Mary, who became an avid collector of his pottery. However, as Moorcroft’s popularity grew, the Macintyre company struggled to keep up and closed his studio in 1912. Undeterred, Moorcroft established his own studio and continued to create his remarkable pieces.
Why Collect Moorcroft Pottery?
Moorcroft Pottery remains highly coveted by collectors and antique enthusiasts. The company’s unique designs, which include floral motifs, animals, birds, and geometric patterns, all feature a dramatic use of colour. Moorcroft’s pottery has been admired by numerous high-profile figures, including Her Majesty Queen Elizabeth II, Leonard A. Lauder (President of Estée Lauder), various U.S. Presidents, and British Prime Ministers. With over 100 years of continuous craftsmanship, Moorcroft Pottery has maintained its prestigious reputation, thanks to the collaboration of established designers and skilled potters.
See above for just a few Moorcroft Pottery items Market Road Antiques has to offer!
This post beautifully captures the enduring elegance and artistry of Moorcroft Pottery. It highlights the unique techniques, rich history, and the prestigious reputation that makes these pieces so collectible. The mention of royal patronage and celebrity admirers further emphasizes its timeless appeal and value. MI Bridges